Paul Cervantez grew up in a small copper mining town in Southeast Arizona and after high school had started a career in retail management in Tucson, Az. Upon working with big companies such as Office Depot and acquiring management and customer service skills, Saks Fifth Avenue and acquiring a fashion sense and clothing layering skills, and CompUSA commercial sales and broadening his tech / geeky skills while building up all kinds of awesome electronic gadgets and camera gear, he finally had the opportunity in 2005 to officially go all out and startup a home business in photography. While exploding in the real estate market at the time and moving towards and pioneering the way for nightlife photography, professionally promoted events and nightlife became the staple and was the most sought after for. In 2008 he created a trendy nightlife website BARfriender.com for displaying his nightlife adventures which reached the top 181K websites visited worldwide according to Alexa rankings. As a photographer, his talent became apparent in the Phoenix and Scottsdale area and earned the title of top 10 "Best of the Best Photographers" by the Elite Guide, he later became published in print magazine "AZ WEEKLY Entertainment Magazine" for his nightlife photos and city events coverage. With many hours and experience behind the camera, thousands of photos, acquired photo editing skills, and numerous shoots and events, Paul Cervantez is a truly gifted talent in Arizona.